[Review
of an interview as published in ME-Printer
Magazine in May 2005]
There
are none in the graphic arts industry in this
part of the world who haven’t heard
of Ali Alhashemi, the man who helped create
the market for graphic arts in the gulf region.
Like a true son of the soil, Ali Alhashemi
rose from an unlettered childhood to a notable
existence as a self made man. Left to fend
for themselves, Ali and his four brothers
worked hard to make ends meet. “My father
died when I was three years old and ever since
then, we had to earn our living. I used to
sell dates with my brothers and that was hard
work but I am used to it right from the beginning,”
he informs.
Young Ali was compelled to leave the UAE for
Bahrain. It was in Bahrain that the rendezvous
with graphic arts would take place. It was
also in Bahrain that Ali Alhashemi would learn
to read and write, a step out of the darkness
into which destiny had thrown him at the age
of eighteen. He describes his eight years
in Bahrain thus: “It was in 1950 that
I started working in the Sheikh Abdullah Bin
Zayed Printing Press, where there was no electricity
also, as a printer and binder for a salary
of 5 dinars. We used to work on wooden types,
wherein paper had to be manually placed one
by one to be printed. And then worked with
Al Muyyed Printing Press.
I used to spend the days working and the
nights studying having joined a night school
to pursue my dream of learning. I used to
wash my clothes at night to wear them the
next day and walk a distance of nearly 20-15
km from my accommodation till my place of
work.
Looking for greener pastures, Ali also tried
out brief stints as a telegraph and wireless
operator, compounder and lab technician and
found a fulfilling situation in working for
a newspaper as a Morse code operator for a
newspaper in Bahrain. “I used to receive
news from news agencies around the world in
Morse and I would transcript the codes in
both English and Arabic for the managing editor.
I remember some interesting happenings such
as when I received an SOS from a ship which
was sinking off the Algerian coast that led
to our newspaper covering the news before
anybody else. I worked in that position for
two years, following which I was sent to Kuwait
as a reporter. It was the same year in which
Jordan’s King Hossein visited Kuwait
and I managed to cover the event against all
odds and in the face of a good beating from
the Kuwaiti police.”

Continuing in the same vein
Ali Alhashemi adds: “We received information
on the whereabouts of the deposed president
of Egypt, Mohammed Najib who had been in Gamal
Abdul Nasser’s custody and published the
same in our newspaper, which resulted in our
press being burnt down the next day. Luckily
the press was insured and we started anew. However,
after a period the newspaper closed down.
When Ali Alhashemi left Bahrain
after an eight-year stay and came back to Dubai
in 1960, he did so with a hope in his heart
of starting a business. “Once I had asked
my mother about my late father’s profession
and she had replied that he was a businessman.
Probably, unconsciously I wanted to retrace
his footsteps. While working for Dubai Customs,
I was simultaneously running a small business
of printing stationery by the name of Famous
Commission Agent with the help of a loan given
by the very generous Sheikh Rashid bin Saeed
Al Maktoum (Be peace be upon him). I had the
distributorship of some medicines as well in
those days,” says Al Hashemi.
Closing down the stationery
business, Ali Alhashemi set up a printing press
in partnership which soon ended in a debacle.
“Following the dissolution of the partnership,
I had to go to great lengths to get my money
back by involving the British embassy since
we were still a British protectorate in the
60s. One night my wife saw a dream wherein I
was sitting in a big round garden that turned
out to be a good omen and I got my money back.”
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Following
this period, Al Alhashemi set up the Al Tawun
Printing and Publishing House: “I
used to print two color jobs and I remember
doing a job an invitation letter for the opening
ceremony of `Al Baqar Pharmacy, which Sheikh
Zayed wanted in 4 colour and we did it. I had
bought an Eskofot machine and platemaster from
Denmark and two second hand Multilith machines
from America. I had also started selling machines
and I would sell Grapho machines from Czechoslovakia
to the local market.”
It was exactly at this point
that Ali Alhashemi tried to acquire the Heidelberg
agency for the region, largely encouraged and
influenced by the situation of the graphic arts
industry in Lebanon where agencies of Agfa,
Heidelberg and Hell were present. He finally
did so in the early 60s by which time he was
selling paper and consumables to a market which
had become stagnant.
The boom time for Heidelberg
was in the 70s following UAE’s independence
from the British. “I sold many linotype,
letterpress machines (Platen and Cylinder) and
offset sheetfed presses, nearly 200 of them
over a period of three years within the gulf
region. 3M at that time was only available in
Lebanon but I had also acquired Hell, Polar
and Stahl agencies,” says Alhashemi.
“The company’s
first Heidelberg deal consisted of a Cylinder
press and Letter press machine to Dubai’s
National Printing Press in Dubai in 1963 while
major deals were carried out with Al Bayan and
the Al Ittihad newspapers. The most popular
machines in the region during the early 60s
were the cylinder press & letter press machines,
however, offset started picking up & the
Heidelberg GTO become very popular, in single,
two & four color machines range, of which
more than 500 new units were sold. Besides this,
S-offset machines were also popular machines
in larger format size viz. SORM, SORMZ, SORS,
SORSZ models. Later on, with the awareness for
automation on the rise, automated machines like
the Heidelberg Speedmasters started becoming
popular,” informs Ali Alhashemi.
| “The
company got its new name Ali Alhashemi
Trading Company in 1981-1982 and by that
time we were already dealing in mostly
all the machines, equipments & materials
as we are doing now, particularly, offset
presses, finishing machines, silkscreen,
stationery & consumables as well.”
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The period between 1968 and
1999 was a happy one for Ali Alhashemi, having
sold a record number of Heidelberg printing
units, nearly 1200 of them in UAE, Oman, Bahrain
& Qatar. “I would encourage people
to set up presses and help them right from acquiring
a license through to financing. The Bank of
Oman, (now the Mashreq Bank) was very helpful
in helping me finance clients, sometimes to
the tune of 13 million AED.”
Today, Ali Alhashemi holds
the agencies of 128 principal machinery and
consumables companies, main among them being
Dainippon Screen, Wohlenberg, Shoei, Sakurai,
Duplo and many more.etc, also operating within
most African countries like Tanzania, Uganda,
Kenya, and Zanzibar, Egypt, Yemen and the GCC.
There are established branches of the company
in UAE, Oman, Bahrain, Qatar, Kuwait, Saudi
Arabia, Egypt, Lebanon & Jordan. Ali Alhashemi
particularly cites a case wherein a machine
was sold to Holland from the company’s
branch office in Egypt. His machines have gone
as far as England, India (Delhi, Bombay &
Kerala), Pakistan and Afghanistan also. “We
sold used machines to a university in Pakistan
and to Kabul and Kandahar in Afghanistan after
the Americans overran the country.
At the age of 73, Ali Alhashemi
still follows the same rigorous routine he followed
as a youth. He is up every morning at 4 a.m.
to recite the Holy Quran and after the Fajr
prayer and breakfast, sets off to work. He holds
the record for being the first man to enter
into his office everyday in the morning and
in the afternoon as well for the second shift.
He still continues to travel to all major exhibitions
around the globe and to various branches in
offices in Oman, Bahrain, Qatar, Saudi Arabia,
Kuwait, Yemen, and Egypt in order to oversee
and develop his business further. He has six
children and is blessed with ten grandchildren.
Out of his sons, Mohamed, Hesham and Tamer,
Mohamed was the only one worked in Printing
Industry with him. “At present Mr. Mohammed
started his new Graphic Arts Business, which
I encourage him and bless him” says Mr.
Ali Alhashemi.
His daughters Khulood, Maha
are married and settled in the UAE. & Mariyam
the youngest not married yet.
Having led a full life, Ali
Alhashemi looks forward to nothing but reward
in the hereafter from Allah (ST). His door always
open to his staff, he is like a father to them.
A self made man, he regards life as a constant
training ground, having trained himself in more
aspects than one: ‘Being a son of the
desert I trained myself to ride a donkey and
then a camel when I was a child and the learning
process of life is ongoing, no matter that now
my camel is a Mercedes.’
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