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HISTORY     
ABOUT THE FOUNDER


 

Mr. ALI REDA ALHASHEMI

PRESIDENT & FOUNDER

[Review of an interview as published in ME-Printer Magazine in May 2005]
There are none in the graphic arts industry in this part of the world who haven’t heard of Ali Alhashemi, the man who helped create the market for graphic arts in the gulf region.

Like a true son of the soil, Ali Alhashemi rose from an unlettered childhood to a notable existence as a self made man. Left to fend for themselves, Ali and his four brothers worked hard to make ends meet. “My father died when I was three years old and ever since then, we had to earn our living. I used to sell dates with my brothers and that was hard work but I am used to it right from the beginning,” he informs.

Young Ali was compelled to leave the UAE for Bahrain. It was in Bahrain that the rendezvous with graphic arts would take place. It was also in Bahrain that Ali Alhashemi would learn to read and write, a step out of the darkness into which destiny had thrown him at the age of eighteen. He describes his eight years in Bahrain thus: “It was in 1950 that I started working in the Sheikh Abdullah Bin Zayed Printing Press, where there was no electricity also, as a printer and binder for a salary of 5 dinars. We used to work on wooden types, wherein paper had to be manually placed one by one to be printed. And then worked with Al Muyyed Printing Press.

I used to spend the days working and the nights studying having joined a night school to pursue my dream of learning. I used to wash my clothes at night to wear them the next day and walk a distance of nearly 20-15 km from my accommodation till my place of work.

Looking for greener pastures, Ali also tried out brief stints as a telegraph and wireless operator, compounder and lab technician and found a fulfilling situation in working for a newspaper as a Morse code operator for a newspaper in Bahrain. “I used to receive news from news agencies around the world in Morse and I would transcript the codes in both English and Arabic for the managing editor. I remember some interesting happenings such as when I received an SOS from a ship which was sinking off the Algerian coast that led to our newspaper covering the news before anybody else. I worked in that position for two years, following which I was sent to Kuwait as a reporter. It was the same year in which Jordan’s King Hossein visited Kuwait and I managed to cover the event against all odds and in the face of a good beating from the Kuwaiti police.”

Continuing in the same vein Ali Alhashemi adds: “We received information on the whereabouts of the deposed president of Egypt, Mohammed Najib who had been in Gamal Abdul Nasser’s custody and published the same in our newspaper, which resulted in our press being burnt down the next day. Luckily the press was insured and we started anew. However, after a period the newspaper closed down.

When Ali Alhashemi left Bahrain after an eight-year stay and came back to Dubai in 1960, he did so with a hope in his heart of starting a business. “Once I had asked my mother about my late father’s profession and she had replied that he was a businessman. Probably, unconsciously I wanted to retrace his footsteps. While working for Dubai Customs, I was simultaneously running a small business of printing stationery by the name of Famous Commission Agent with the help of a loan given by the very generous Sheikh Rashid bin Saeed Al Maktoum (Be peace be upon him). I had the distributorship of some medicines as well in those days,” says Al Hashemi.

Closing down the stationery business, Ali Alhashemi set up a printing press in partnership which soon ended in a debacle. “Following the dissolution of the partnership, I had to go to great lengths to get my money back by involving the British embassy since we were still a British protectorate in the 60s. One night my wife saw a dream wherein I was sitting in a big round garden that turned out to be a good omen and I got my money back.”

Following this period, Al Alhashemi set up the Al Tawun Printing and Publishing House: “I used to print two color jobs and I remember doing a job an invitation letter for the opening ceremony of `Al Baqar Pharmacy, which Sheikh Zayed wanted in 4 colour and we did it. I had bought an Eskofot machine and platemaster from Denmark and two second hand Multilith machines from America. I had also started selling machines and I would sell Grapho machines from Czechoslovakia to the local market.”

It was exactly at this point that Ali Alhashemi tried to acquire the Heidelberg agency for the region, largely encouraged and influenced by the situation of the graphic arts industry in Lebanon where agencies of Agfa, Heidelberg and Hell were present. He finally did so in the early 60s by which time he was selling paper and consumables to a market which had become stagnant.

The boom time for Heidelberg was in the 70s following UAE’s independence from the British. “I sold many linotype, letterpress machines (Platen and Cylinder) and offset sheetfed presses, nearly 200 of them over a period of three years within the gulf region. 3M at that time was only available in Lebanon but I had also acquired Hell, Polar and Stahl agencies,” says Alhashemi.

“The company’s first Heidelberg deal consisted of a Cylinder press and Letter press machine to Dubai’s National Printing Press in Dubai in 1963 while major deals were carried out with Al Bayan and the Al Ittihad newspapers. The most popular machines in the region during the early 60s were the cylinder press & letter press machines, however, offset started picking up & the Heidelberg GTO become very popular, in single, two & four color machines range, of which more than 500 new units were sold. Besides this, S-offset machines were also popular machines in larger format size viz. SORM, SORMZ, SORS, SORSZ models. Later on, with the awareness for automation on the rise, automated machines like the Heidelberg Speedmasters started becoming popular,” informs Ali Alhashemi.

“The company got its new name Ali Alhashemi Trading Company in 1981-1982 and by that time we were already dealing in mostly all the machines, equipments & materials as we are doing now, particularly, offset presses, finishing machines, silkscreen, stationery & consumables as well.”

The period between 1968 and 1999 was a happy one for Ali Alhashemi, having sold a record number of Heidelberg printing units, nearly 1200 of them in UAE, Oman, Bahrain & Qatar. “I would encourage people to set up presses and help them right from acquiring a license through to financing. The Bank of Oman, (now the Mashreq Bank) was very helpful in helping me finance clients, sometimes to the tune of 13 million AED.”

Today, Ali Alhashemi holds the agencies of 128 principal machinery and consumables companies, main among them being Dainippon Screen, Wohlenberg, Shoei, Sakurai, Duplo and many more.etc, also operating within most African countries like Tanzania, Uganda, Kenya, and Zanzibar, Egypt, Yemen and the GCC. There are established branches of the company in UAE, Oman, Bahrain, Qatar, Kuwait, Saudi Arabia, Egypt, Lebanon & Jordan. Ali Alhashemi particularly cites a case wherein a machine was sold to Holland from the company’s branch office in Egypt. His machines have gone as far as England, India (Delhi, Bombay & Kerala), Pakistan and Afghanistan also. “We sold used machines to a university in Pakistan and to Kabul and Kandahar in Afghanistan after the Americans overran the country.

At the age of 73, Ali Alhashemi still follows the same rigorous routine he followed as a youth. He is up every morning at 4 a.m. to recite the Holy Quran and after the Fajr prayer and breakfast, sets off to work. He holds the record for being the first man to enter into his office everyday in the morning and in the afternoon as well for the second shift. He still continues to travel to all major exhibitions around the globe and to various branches in offices in Oman, Bahrain, Qatar, Saudi Arabia, Kuwait, Yemen, and Egypt in order to oversee and develop his business further. He has six children and is blessed with ten grandchildren. Out of his sons, Mohamed, Hesham and Tamer, Mohamed was the only one worked in Printing Industry with him. “At present Mr. Mohammed started his new Graphic Arts Business, which I encourage him and bless him” says Mr. Ali Alhashemi.

His daughters Khulood, Maha are married and settled in the UAE. & Mariyam the youngest not married yet.

Having led a full life, Ali Alhashemi looks forward to nothing but reward in the hereafter from Allah (ST). His door always open to his staff, he is like a father to them. A self made man, he regards life as a constant training ground, having trained himself in more aspects than one: ‘Being a son of the desert I trained myself to ride a donkey and then a camel when I was a child and the learning process of life is ongoing, no matter that now my camel is a Mercedes.’


 

 

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